There’s a new buzzword going around that is being used to describe people of influence. We’re not talking about those with tons of money or celebrities – we mean everyday people who use the power of social media, word of mouth and persuasion to recommend products, services and events. These individuals are called evangelizers and can directly impact things like charity dares in their success.
What are evangelizers?
This is the hot new way of putting a label on everyday people who are fan of products, organizations and other businesses that sell goods and services. They are the people most likely to tweet to their friends about the latest trend, or let their family know how great their favorite music, book or cause is. Most of the time, individuals who act like evangelists will feel extra motivated to promote a brand when they have a deep connection with it, whether they are impressed by the company itself or feel they have a relationship with it via social media. Some jobs even use this title to differentiate their employees who do marketing and ‘hyping’ of their brand.
Who tends to evangelize brands and companies?
Anyone can be an evangelizers. In the old days, these were the unpaid ‘salesmen and women’ who would tell all their friends about a new shampoo that just changed their life. This was realized by marketers, who eventually sought these people out to offer them samples and perks to continue to sing the brand’s praises. Currently, bloggers play a large role in evangelization due to their online presence. But anyone with social media and a voice can be a part of the brand evangelization revolution. There’s even websites now who will directly reward people who Tweet and post – such as Klout.com and Kred.com.
How can they help nonprofits and CharityKick?
Many business, no matter what industry they are in, will swear that word of mouth and family/friends recommendations is the best marketing tool. This is especially true for business, nonprofits and brand involved in fundraising events. Advertisement does work, but it’s much better to get encouragement from people who really believe in the cause and want to help personally. So reward your evangelists with special attention, encouragement and exclusive access, which will only enhance your marketing efforts in the long run.