We all like to do our bit for charity. We all feel better by donating to a cause we truly feel is beneficial and it’s fantastic to see how our donations can help the lives of others.
But in recent years, fundraising for charity has changed. Some people are ignoring it, others only want to give to the causes they have been giving to for years and many simply don’t hear about the fundraising events that are taking place, often because charities don’t have the capability to reach a huge digital audience.
There’s no doubt there have been some great efforts to try and revitalise it recently (particularly online through the use of social networking), but the main problem still remains – charity fundraising has become a bit stale. It’s become boring and unfortunately, this is impacting in a bad way on charities.
And it’s for this exact reason why we’ve decided to setup CharityKick – it’s time to change how we help the lives of others through charity fundraising!
We realised that the most successful charity fundraising events are very often the ones where dares are involved. Take Comic Relief as an example. We’ve all seen people sit in a bath of baked beans or go to work dressed up in a red outfit and in 2011, things like this helped to raise over £74 million on ‘Red Nose Day’ alone.
Although the day itself is fun and action-packed, the reasoning behind it is serious and people understand this – they really want to help others and if they can be encouraged to do so by way of doing something enjoyable (if not a little unusual!), they’ll usually be all too happy to oblige.
With CharityKick, the aim is to harness this knowledge and to raise money for a specific charity by ‘daring’ people to carry out certain tasks or activities. From daring your Dad to support a rival football team for a season through to daring your sister to beat her fear of heights and skydive, what we wanted to ensure was that everyone could get involved – that means you could dare Prince William to run through the grounds of Buckingham Palace in a dress if you wanted to (and if enough money was pledged and publicity gained, there’s a very good chance he might do it!).
And as there are no time limits or goals to reach on dares, it means the only thing stopping a dare from taking place is how guilty the person will feel if they don’t do it!
What’s more, businesses can sponsor dares, meaning it not only gives them the opportunity to do something worthwhile and show their support for both the individual doing the dare and the charity, but it allows them to raise the profile of their brand considerably.
The overall aim of CharityKick is to change the way we raise money for charity by taking a step away from the norm. Using tasteful charity dares (although tasteful doesn’t have to mean the dares can’t be more than a little crazy!) to nominate others to fundraise, by giving charities the ability to reach a wider audience than ever before, we strongly believe that we’ll be able to bring a more modern and innovative approach to charity fundraising and help to raise as much money as possible to change the lives of others.
Getting started is completely free for charities and individuals, so take a look at CharityKick today and think who you can first dare to do something for a really worthwhile cause – we’re over the moon releasing this fundraising tool and now we can’t wait to see the crazy dares the world comes up with!