All business, whether they be for profit or a charitable organization, are dealing with the dawn of new media. This is a broad term to help describe any real online or interactive outlet that lets people, the news, organizations and more connect digitally and virtually. But the main difference between this and traditional media is most of these connections are instantaneous and happening in real time – which can be seen in chat rooms, on Twitter, in news comment sections and many other places. Charities and people formulating charity dares will want to utilize this kind of interaction as its fun, exciting, trendy and particularly useful when navigating the internet for exposure and information.
Know the different types
New media can include everything from online dating to video games. It’s not contained into one particular genre or niche, but rather spans across all demographics and interests. It’s important to understand these various outlets to choose which work best for you and your cause. For charities, things like podcasts, Twitter talks and even interactive giveaways tend to work the best.
Make a habit of staying current
It can be a pretty large task to know exactly everything that is going on in charity at every moment. But with technology and news at our fingertips, it’s essential to keep up with current events and be able to intelligently participate in discussion. For instance, non-profits should be ready to answer questions about news stories they share on social media. Check large media outlets on the regular, whether through social media, on TV or elsewhere. This is a good place to start to maintain education on the industry and be ready to jump into discussion at the drop of a hat.
Listen to the experts
Explore a few professionals in the area of charity dares, fundraising and non-profits (cough, like us!) to lend an ear to when needed. Individuals who have embraced this new dawn and have flourished are the best ones to gain inspiration from. However, take in all tips with a grain of salt, as new media will evolve over time and older advice can quickly become obsolete.