The CharityKick website is now complete, and ready to receive charities interested in endorsing dares for free and collect the funds they raise.

The site was launched two weeks ago today, and has since been accepting and approving requested dares, as a new form of charity fundraising events. Requested dares then appear on the site and are viewed, liked and shared publicly until they are endorsed by a charity. Once endorsed a dare can start colleting pledges from people who want to see the dare come true. However the endorsing charity cannot collect these pledges until they declare the dare as complete; making a compelling argument to get the person or group dared to play along. 

Having been a key ingredient to making charity dares a reality through CharityKick, it only seemed fair that I would be the target of one of the first dares:

I dare Greg Fournier from ImpartialMail ltd to grow a moustache for a month!

ImpartialMail a UK based email marketing company (where I work), has chosen to sponsor this dare; promising to match donations until $500. Furthermore, since I am the target of the dare, it is most likely I’ll comply… So I don’t need to explain how quickly this sprung my colleagues into starting a dare tailored to my dislike… They have managed to raise $256 internally offline in the hope to convince a charity to endorse their dare and collect the minimum of $512 dollars to get me to grow a moustache… Help us at CharityKick and ImpartialMail find a great charity for this dare and its cause: Children and young people …and possibly help a new and fun charity fundraising platform come to life!

A few other charity dares listed on CharityKick:

-I dare Kobe Bryant to shoot all free throws of a single game eyes shut!

-I dare Jamie Oliver to Eat a Buht Jolokia chili pepper and act like nothing during a show!

-I dare HESAV students to make their 11 storey building come alive once more. HESAV s’anime encore!!

Continued feedback from the users who have tried the site has been amazing and the few dares listed are a great sample of what is to come from charity dares in the future. We hope that through charity endorsements CharityKick will allow amazing dares to be realized that would never have been possible any other way; raising funds for charity and a cheer. The service is entirely free to users and charities, representing a risk free way to collect funds and engage wider audiences. The only restriction is made to ensure every dare has a fighting chance, it prevents a charity from endorsing more than one dare at a time for each of the 3 categories: Celebrity dares, Business dares and Local dares. Our aim remains to make a profit and to this end we have chosen to allow dares to be sponsored by businesses for a fixed fee based on the category of the dare. Through this pricing structure we ensure the nature of charitable donations is respected in both ethics and transparence. 

We’ve created a tool with an amazing potential to raise funds for good causes in a brand new way, we now count on charities to do their part and start endorsing the Requested Dares on CharityKick.

I look forward to updating you next week, and please spread some good by starting a charity dare.

Greg