There might be a swirl of controversy and mystery around the legendary Sir Richard Branson, head of the Virgin brand empire, but no one can help smiling when seeing him in a dress. Yes, that’s right – Sir Branson lost a funny bet and had to don women’s clothing, all in the name of charity. We wanted to share this fantastic story in hopes similar events could take place in partnership with CharityKick!
The silly events unfold
This has been in the making for more than two years, when he lost a bet to executive chief of Air Asia Tony Fernandez over Formula One results. Due to his ludacris schedule the spectacle kept being put off, and some thought it’d never be seen through. But last weekend, Sir Branson could be seen in all his glory, wearing a typical AirAsia stewardess outfit and boarding a 6-hour flight from Australia to Malaysia.
Not only did Sir Branson squeeze into the red dress, but he also let to accessory go by the wayside – he had matching shoes, lipstick and fishnet stocking to boot. No detail was left out – rumor has it the mogul even shaved his legs. His blonde locks already looked just like the hair pieces worn by some of the stewardesses, but it certainly didn’t help him blend in much, especially with the scraggly beard. Billionaire Branson was a great sport through the whole ordeal, even fielding cheeky kisses from winning Fernandez.
During the flight, Sir Branson gave the safety speech and served drinks like any other staff member, greeting some shocked guests in the process. At one point, there was an “incident” where Branson dumped a whole drink tray onto Fernandez who was seated, but it was staged and generated laughs among passengers and crew.
Good results from a fantastic occasion
The best part of the event was the good it did for The Starlight Foundation, a charity both AsiaAir and Virgin support. Roughly $300,000 was donated in lieu of the cross-dressing madness, which will be used for fulfilling children’s dreams while they suffer from illness. Proceeds go toward funding programs and making wishes come true for these little ones and their strong families.
What do you think about this event? Do you think it’s great to see CEO’s having fun and participating in charity dares?